What is Local SEO?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
What is a 'Local Search'?
First, let’s look at the differences between a standard informational search and what’s known as a local search.
DID YOU KNOW? According to Google, 46% of searches now have a ‘local intent’.
Whereas anyone in the world with good enough SEO and authority can rank for a search query like ‘how to fix a blocked drain’, when the query has much more purchase intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in [location]’.
For these types of search query, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps), search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs).
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